Berlin is an obvious choice for Google, yes. Berlin’s tech and start-ups scene makes the German capital an obvious choice for Google. The Big G is attracted to the city’s vibrancy, creativity, and international mix. As the new Silicon Valley of Europe, Berlin city will do a big step forward due to the official arrival of Google headquarters, but Kreuzberg’s residents say no.
Google engineers and Görlitzer drug dealers. What a combo!
The Google campus’s future location is a large former electrical substation or Umspannwerk, in the middle of the funky neighborhood of Kreuzberg along Landwehrkanal. Although the opening date was initially announced as September 2017 but was pushed back late this year.
A number of UK tech startups have relocated to the European city as a result of Brexit, and this is a big opportunity for Berlin to increase the leading as Silicon Valley of the old continent. The search giant of S. Francisco said Berlin’s startup scene has grown rapidly over the last five years to become one of Europe’s leading ecosystems. You understand why Berlin is an obvious choice for Google and that is pretty natural that the marriage between Big G and Berlin city will be a reality.
A new Berlin Google campus will be bland as there are plenty start-ups and tech companies that are already using the Umspannwerk, and Google already has an office in the neighboring district of Mitte. But, gentrification and development of the last years in Kreuzberg made people angry.
“We live in Berlin ourselves, we understand the concerns of neighbors about gentrification and know how Kreuzberg has been developing in recent years,” says Google official statement. People of Kreuzberg are manifesting the disappears into the streets and planning to do more during the next summer.
So, Berlin is an obvious choice for Google, but… is there a place for Google in the fantastic growing tech scene of Berlin?
‘Google go home’: the Berlin neighborhood fighting off a tech giant – https://www.theguardian.com/cities/2018/may/09/fuck-off-google-the-berlin-neighbourhood-fighting-off-a-tech-giant-kreuzberg
Google is opening a ‘Campus’ in Berlin for entrepreneurs – https://uk.businessinsider.com/google-is-opening-a-campus-in-berlin-2016-11
Campus Berlin – Google for Entrepreneurs – https://www.campus.co/berlin/de/
Hallo, Kreuzberg! Hallo, Nachbarn! – https://sites.google.com/view/campusberlin-faq/home
Google Campus Berlin – Map Location – https://goo.gl/qWFXVA